Starbucks, the world famous coffee chain, has recently released a new NFT collection, which includes 5 thousand digital cards. This collection is called “First Store” and reflects the famous coffee shop located in Pike Place Market in Seattle, where the first Starbucks was opened in 1971.

The release of the Starbucks NFT collection is part of a growing trend of using blockchain technology and cryptocurrencies in cultural and commercial spheres. This enables companies to attract new customers and explore new sales and marketing formats. In addition, Starbucks has released this collection to celebrate the 50th anniversary of the first coffee shop, which also contributes to increased attention to the brand and its popularity.

To summarize, Starbucks, having released its NFT collection “First Store”, has automatically become part of the growing trend of using blockchain technology and cryptocurrencies in the commercial and cultural spheres of our progressing society. This gives the company the opportunity to attract new customers and explore new sales and marketing formats. In addition, this particular collection helps to celebrate the 50th anniversary of the first Starbucks coffee shop, which has led to increased attention to the brand and its popularity.

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